Carefully Booked: a complete client acquisition system, built end to end by me.

A 19-page website, hand-coded and hosted on GoHighLevel

GoHighLevel's page builder couldn't give me the design or speed I wanted, so I coded the whole site and run it inside GoHighLevel with my own page templates and router. The client keeps everything in one platform.

• Pages for every question a buyer has: how it works, AI receptionist, pricing, results, about, FAQ, founding partners and a free test.
• Country pages for the USA, UK and Canada, with prices that switch between $, £ and CA$.
• Three lead forms (book a call, free test, price estimate), each with its own thank-you page and follow-up path.
• Cookie consent that switches tracking off for anyone who declines.
• Speed fix: GoHighLevel holds custom code back until the visitor moves. I found the rule in its own scripts and worked around it, so the first view now shows in under 3 seconds instead of 5 to 8.

• GoHighLevel Sites
• HTML, CSS, JavaScript
• Custom router
• Hostinger DNS

Every lead lands in one CRM, from every channel

Website forms, Facebook lead ads, the AI chat, Facebook and Instagram DMs and the booking calendar all feed one GoHighLevel CRM.

• Website forms post to a webhook workflow that creates or updates the contact, tags it, saves every answer as a note, opens an opportunity and emails me straight away.
• Facebook lead ads connect natively, with each form's fields mapped into the CRM.
• Empty forms are blocked, so a form with no email and no phone never creates a junk contact.
• A sales pipeline shows where every lead stands:

• GoHighLevel CRM
• Inbound webhooks
• Pipelines
• Facebook lead ads integration

A lean Meta ads campaign, built to get leads on a small budget

The offer is a free "after-hours speed-to-lead test". I run it as an Advantage+ leads campaign with an instant form, so a lead never has to leave Facebook or Instagram.

• 4 creative concepts, each designed separately for feed (4:5), stories and reels (9:16), square (1:1) and wide (1.91:1), so no placement crops the message.
• An instant form with conditional logic, so only the questions that matter to each lead appear.
• Every placement switched on after the creatives were built for all of them.
• A 14-day testing plan with clear rules for when to pause, keep or scale each ad.

• Meta Ads Manager
• Advantage+ placements
• Instant forms
• Creative design

Built to be found on Google and by AI assistants

• A unique title, description and canonical for each of the 19 pages, plus Open Graph tags for sharing.
• Structured data (JSON-LD) for the business, services, offers and FAQs.
• An XML sitemap, robots.txt and llms.txt, with AI crawlers like ChatGPT, Claude and Perplexity allowed in.
• Google Search Console verified, sitemap submitted and indexing requested.
• A custom favicon, so the brand shows in browser tabs and search results.

• Schema.org JSON-LD
• Google Search Console
• llms.txt
• Technical SEO

Everything needed to sell, from first post to signed agreement

• Brand identity: logo, colours, type, favicon and social profile kits for Facebook, Instagram and LinkedIn.
• 11 profile posts explaining the offer, the pricing and the two promises.
• A 19-slide sales deck, plus an editable PowerPoint version.
• 11 launch-kit documents: offer sheet, call script, proposal, agreement, onboarding checklist and playbook.
• A one-page system poster and a 6-page automation map, so clients see exactly what they get.

• Brand design
• Social content
• Sales collateral

A one-page poster that explains the whole system

It shows the 12 steps of the system, from traffic sources to the reporting dashboard, plus the plans and the guarantees. One page, no jargon.

4 of the 11 profile posts.