Missed-call text-back: the cheapest win in GoHighLevel
Your crew is on a roof, the phone rings out, and the customer calls the next company on Google. This one workflow fixes that for the price of a text message.
For a service business, a missed call is not a missed call. It is a missed job, because the person calling wanted it done this week and has four other numbers open in another tab.
How it works
GoHighLevel gives you a business number that forwards to your phone. When a call to that number is not answered, a workflow fires within seconds and sends a text back:
Hi, this is Mubashar from Apex Roofing. Sorry I missed your call, I am up on a roof. What can I help with? If it is urgent, grab a time here: apexroof.com/book
The reply lands in your GoHighLevel inbox and on your phone. Most people answer by text, which you can handle between jobs.
What the message should say
- Your name and the business name, so it does not read like spam.
- A reason you missed the call. Honest and short.
- One question, so they reply.
- A booking link for people who would rather not wait.
Two settings that matter
Only fire for new numbers or after business hours for everyone. Existing customers who call you daily do not need the text every time. A simple condition on “contact created in the last 30 days” or “outside business hours” keeps it useful.
Register the number for A2P 10DLC first if you are in the US. Without it, carriers quietly block a share of your texts and you will never know. Here is what that involves.
What it is worth
Count your missed calls for a week. Multiply by your average job value and your close rate. For most trades it is thousands of dollars a month, recovered by a workflow that takes an afternoon to build.
Want it set up properly? Book a free audit.